방문운전연수 A car dealership is a business that sells new and used cars, provides financing and insurance options, and offers service and parts. Dealerships also often provide vehicle rental services.
Dealers often try to sell customers “add-on” products and services, like gap insurance, VIN etching and rustproofing. These costs can add up quickly and make a deal seem less appealing.
Sales
The sales department at a car dealership focuses on generating vehicle sales. This includes meeting with potential customers, helping them select a vehicle and making the sale. It also involves assisting customers with financing, insurance and service. The department also handles a variety of administrative tasks, such as recording customer information and tracking sales.
A sales manager oversees a dealership’s sales team and works to ensure that it meets its goals. He or she provides salespeople with regular training to improve their techniques. These sessions should cover topics like how to handle objections, how to cross-sell and upsell vehicles and how to better promote the dealership’s products to potential customers.
Other employees in the sales department include a receptionist/greeter, who welcomes guests and directs them to appropriate personnel. The assistant sales manager, usually a man, steps in to gain a purchase commitment from a customer and makes the final deal. The sales manager should be familiar with all of the key features of the vehicles that the dealership sells and be able to make favorable comparisons to competitive models.
A dealership can grow its sales by hosting local events, offering test-drive incentives 방문운전연수 and using social media to promote its brand. It can also improve its image by participating in community and charitable activities, such as hosting a free car wash.
Service
Car dealerships work hard to attract new customers, but it’s equally important that they retain the ones they already have. Repeat business is a significant contributor to car dealer profits. Many -if not all- car dealers conduct customer satisfaction surveys to see whether they are meeting the needs of their current clients.
Some customers may need additional support with their purchase beyond the initial sales process. They might have questions about financing options, leasing plans or even upgrades that they want to make to their vehicle. Providing prompt and convenient customer support on both online and offline channels will help ensure that these customers return to the dealership for all their future needs.
The service department is also an opportunity for car dealers to build brand loyalty and strengthen the relationship between the driver and the vehicle. For example, some dealerships offer free 25-point inspections that can save drivers money and time by identifying repairs and issues that can be addressed immediately. This is a great example of the features-benefits-meaning marketing technique, which encourages buyers to consider what a dealership can provide in addition to simply selling them a product.
Another benefit of visiting a dealership service department is that the technicians are factory-trained and familiar with the specific make and model. These professionals can often provide more efficient and better quality work than independent repair shops.
Parts
The parts department is one of the best places at a dealership to maximize profit margins. Yet, too many dealers don’t make an effort to maximize this revenue-generating strategy. They may be relying on a system that isn’t optimized to deliver the best possible results or they may not have enough time to dedicate to creating an effective marketing strategy for parts sales.
Dealerships need to focus on managing parts operations through measurement, evaluation and optimization. Measurements like gross inventory turns, true inventory turns, purchase performance and obsolescence levels are all important factors that help dealers improve profitability in this area of the business.
Using a parts planning solution, such as Syncron’s Dealer Inventory Management, can help improve data quality related to these metrics. It also helps dealers to optimize their parts ordering and reordering processes by providing easy-to-use tools. In addition, these solutions help to simplify the process of managing inventory and can provide a real-time view into how each part is performing on the floor.
Parts departments that are effectively optimized can add value to the customer experience and help improve retention, as well as increase market share for the dealership. However, it is important to keep in mind that not all parts are created equal and it is a good idea to have someone on your team who has excellent customer service skills, as this can make or break a parts department.
Finance
The finance department is where the rubber meets the road in car dealerships. Dealerships make money by selling cars that customers can’t afford, then stretching the payments out for years. They also get money from financing the cars with their own in-house financing or through other lenders they work with.
The dealership’s finance manager may claim they have special deals on the vehicles you are interested in purchasing. It’s important to remember that these offers are negotiable, and you should always compare the dealership’s financing rates to your outside options. You can find out the dealer’s “buy rate” by asking, and you should negotiate to reduce or eliminate the spread between that rate and the “sell rate,” which is how the dealer makes money on the deal.
Many consumers assume that a dealership arranges their auto loans, but in reality they are only middlemen for outside financing providers like banks, credit unions, and finance companies. The dealer’s salesperson will take your application and send it to multiple potential lenders to see who will provide the best loan, but you can avoid this shotgun approach by showing up at a dealership with preapproval from a lender in hand, which gives you more leverage in negotiations.
When negotiating the annual percentage rate (APR) and loan term, focus on total costs rather than monthly payment. Dealerships may try to hide fees that equate to more money for them behind obscure initials, so be sure you understand all the charges before signing.